Margins are in a good spot, why do I need this?

While being profitable now is obviously comforting, it is important to realize that nothing stays constant. Also, while forward profit margins may look great today, things can change quickly for reasons that may not always be obvious. Having a margin management plan that objectively measures forward opportunities and provides direction for acting when those opportunities are favorable can help make sure you don’t miss the chance to secure profitability in your operation.